Question: Your marketing efforts have long focused on increasing discovery of your company’s app. What are two reasons why you should also consider app engagement when marketing your app? (Choose two)
- A significant percentage of app users churn after three months.
- Apps can be accidentally uninstalled during operating system updates.
- Those who haven't yet downloaded an app might need extra incentive.
- Some users download apps and then forget about them.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads Apps Certification” page.
