Question: Rachelle is new to conversion rate optimisation but is eager to get started. Which of the following steps should be their first priority?
- Creating a hypothesis to test based on their preferences
- Implementing an A/B test on the homepage
- Using data and user feedback to identify areas of opportunity
- Speaking to the developer team about implementing changes
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Conversion optimisation certification exam” page.
