Question: Susie is the business owner of GooeyChewy. Susie knows how important conversion rate optimisation is, but they’re limited with their time. Susie has learned that, by deciding what to test and in what order, the PIE framework can help them to prioritise their time. Which of the following criteria belong to the PIE framework?
- Performance, inspection and evaluation
- Potential, importance and ease
- Presentation, indicators and estimation
- Production, interest and engagement
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Conversion optimisation certification exam” page.
