Question: Dr Hector Bellagio, marketing consultant for USTours.us, has ordered their marketing team to rescue the website. Online sales are at an all-time low, and they think that it’s because the landing page is unfriendly. As the head marketer for USTours.us, you must determine if they’re right or wrong. What tool can you use to measure the effectiveness of your landing page?
- Chrome DevTools
- Google Ads landing page report
- Google Web Vitals
- Chrome UX report
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Conversion optimisation certification exam” page.
