Question: App campaigns rely on creative rotation powered by machine learning to choose the right creative for the right inventory, the right user and the right moment. How should you approach assets to achieve strong results?
- Use diverse creatives in content, theme, length and orientation.
- Provide identical videos cut to different lengths.
- Upload fewer creatives than previous app campaigns.
- Provide identical videos with minor differences.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads creative certification” page.
