Question: How do you calculate how much a shop visit is worth to your business?
- (Online purchase rate) x (in-store average order value) = Shop visit conversion value
- (in-store average order value) x (Online purchase rate) = Shop visit conversion value
- (In-store purchase rate) x (In-store average order value) = Shop visit conversion value
- (In-store average order value) x (In-store purchase rate) x (online purchase rate) = Shop visit conversion value
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