Question: You run the marketing for a small retailer with an existing e-commerce business. They’re expanding to 20 shops within the next few months with the goal of growing total sales, both online and in-store. What approach should you take that would assist in achieving their goal?
- Shop-centric
- Online + omnichannel
- Omnichannel
- Omnichannel + shop-centric
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Grow offline sales certification” page.
