Question: What’s one way that you can engage with your team when developing an online-to-offline strategy?
- Ask thought-provoking questions to align on customer and business goals
- Meet with each team separately to learn about their O2O strategy
- Follow a traditional marketing structure with designated online and offline teams
- Set separate online and offline KPIs and business objectives for each team
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Grow offline sales certification” page.
