Question: What does it mean when ad campaigns are optimised by Google’s AI?
- They use data-driven attribution to automate tasks, and the process has all the necessary data.
- They use AI and machine-learning technology to predict what will achieve the best conversion outcomes to optimise bidding, creative, etc.
- They use rules-based attribution and software to achieve desired AI-friendly outcomes to influence the process and avoid optimising for those outcomes.
- They use basic tasks, then software, to automate those tasks and the process has all the necessary data.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads Measurement certification” page.
