Question: What’s a best practice when building an account structure designed to improve the performance of AI powered solutions?
- Focus account structure on business goals, not channel silos.
- Design campaigns around specific manual optimisaton levers.
- Create as many campaigns as possible to achieve business goals.
- Segment account structure by device and match type to customise creative.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “AI-powered performance ads certification” page.
