Question: An online shoe retailer is looking to create a Performance Max campaign to help drive sales in their trainer category. How should they get started with Performance Max?
- Build strong creatives customised to their trainer products or offers.
- Use any Smart Bidding strategy to make bids across channels with AI.
- Separate their Google Merchant Center account from their Google Ads account to avoid overlap.
- Limit sharing audience data in order to allow AI to operate without human input.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “AI-powered performance ads certification” page.
