Question: A local coffee shop is looking to drive more shop visits from their Google Ads campaigns. Why should they consider using a Performance Max campaign?
- Advertisers can use Performance Max campaigns to choose the websites on which they show ads, which could result in more shop visits from potential customers.
- The manual creation of assets allows advertisers to spend time crafting their unique value proposition.
- A Performance Max campaign can help them find new valuable customers across Google Ads inventory through the use of AI.
- Performance Max campaigns that include video ad formats allow advertisers to see an average increase of 13% total incremental conversions.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “AI-powered performance ads certification” page.
