Question: How can advertisers, with the marketing objective of generating leads, optimise their Performance Max campaigns for value?
- Use a Maximise conversions bidding strategy to drive conversion volume.
- Create a Maximise clicks bidding strategy to drive website traffic volume.
- Create a strategy of importing offline values by using enhanced conversions for leads.
- Build value rules based on audiences known to visit a local shop.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “AI-powered performance ads certification” page.
