Question: An online retailer has a goal of increasing the value they see from their search campaigns, and the Chief Marketing Officer has set a target return metric that they need to achieve in the coming year. Which Smart Bidding strategy is the right fit for this organisation?
- Maximise conversions
- Target ROAS
- Target conversion value
- Maximise clicks
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “AI-powered performance ads certification” page.
