Question: If a client is looking to optimise for higher-value conversions, where should they start?
- By assigning equal values to every conversion that they see on their site
- By relying on Google's machine learning to make predictions
- By using readily available values or even static or proxy values, such as average order value
- By setting a max. CPC limit on the strategy to ensure that the cost of the campaign is under control
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Privacy for agencies and Partners certification” page.
