Question: Why is optimised targeting a good fit for a cookieless world?
- Because it allows the use of third-party cookies without informing the users, whilst using machine learning algorithms that ensure user privacy.
- Because it was designed to be implemented with Google Analytics 4, which is also well equipped for privacy-safe marketing strategies.
- Because it optimises display and video campaigns to reach users who frequently accept to be tracked through cookies across sites.
- Because it relies on using first-party data, Google audiences and machine learning instead of third-party data.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Privacy for agencies and Partners certification” page.
