Question: When setting up a bid strategy in Search Ads 360, your customer’s main business goal is to determine how long it takes a user to purchase a pair of socks after selecting an ad. Which metric is important for them to follow?
- Target cost per acquisition (tCPA)
- Conversion delay
- Learning period
- Target return on ad spend (tROAS)
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Search Ads 360 Certification Exam” page.
