Question: You want to launch your first Shopping campaign, but you don’t know the difference between Search and Shopping. What is a benefit of Shopping ads?
- Shopping ads use a carousel format that allows for video, images and text that change based on the search query.
- Shopping ads use product attributes to show ads on relevant searches to increase conversion.
- Shopping ads are highly customisable to match the look and feel of a partner website that uses images and text to drive brand awareness.
- Shopping ads are a text-based-only format that's easy to set up, using keywords and location as the minimum requirement for launching.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “AI-powered Shopping ads certification” page.
