Question: As a new advertiser concerned about brand reputation, you are planning to run a campaign using Amazon DSP and want to ensure your brand’s ads won’t appear alongside sensitive content across various media types. How does Amazon DSP address this concern?
- Amazon DSP requires advertisers to purchase third-party brand safety verification tools
- Amazon DSP only allows ads to run on Amazon-owned properties to maintain brand safety
- Amazon DSP provides built-in multi-layered traffic quality and brand safety controls across trusted supply sources, with additional customizable settings available at no additional cost
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Amazon DSP Certification” page.