Question: A client is interested in implementing a comprehensive audience targeting strategy using Amazon DSP but is unsure about the available data sources. Which of the following accurately represents the complete set of audience targeting capabilities available through Amazon DSP?
- A combination of Amazon’s modeled audiences, the advertiser’s own first-party data through Amazon Marketing Cloud (AMC), and third-party audience data
- Integration of Performance+ predictive modeling, Amazon Publisher Direct audience segments, and automated audience optimization tools
- A combination of Amazon Prime Video viewer data, real-time shopping signals from Amazon.com, and seasonal shopping trend analysis from Amazon retail
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Amazon DSP Certification” page.
