Exam Name: Off-Page SEO and AI Search Essentials with Semrush
Exam URL: https://www.semrush.com/academy/courses/off-page-seo-and-ai-search-essentials-with-semrush/
- What is a backlink?
- True or False: In the early days of Google, backlinks were strictly a numbers game where whichever site had the most inbound links ranked at the top.
- What did the Google update in 2012 change about link building strategy?
- What are “natural links”?
- What does a “nofollow” tag say to Google?
- True or False: Nofollow links have no value whatsoever in an SEO strategy.
- Which type of anchor text uses the exact target keyword phrase word-for-word?
- When analyzing competitor backlinks, which of these factors matters MOST?
- True or False: When researching competitors’ backlinks, branded anchor text often points to high-quality directories, resource pages, testimonials, or guest post opportunities.
- What are toxic links?
- Which type of website is MOST vulnerable to toxic links?
- What should you typically do FIRST when you find toxic links?
- True or False: The disavow tool should be used carefully and is best used when sites are clearly malicious and haven’t responded to removal requests.
- According to Brian Dean’s content-first strategy, who are “Linkreators”?
- What is the fundamental flaw in creating content exclusively for target customers?
- What are “Power Pages”?
- True or False: Quality trumps quantity when it comes to backlinks in AI-generated answers.
- How do nofollow links perform in AI search visibility (according to Semrush’s research)?
- What did Semrush’s research discover about image links in AI search?
- What is “query fan-out” in AI search?
- True or False: In AI Search Optimization, off-page SEO has expanded beyond just backlinks to include brand mentions even without links.
- What is the best overall approach to link building?
- Which of these link building tactics should you avoid?
