Question: Maria runs marketing for a small software company targeting mid-sized businesses. She recently launched a campaign using LinkedIn event ads. After two months, the numbers look promising: strong impressions and good event registrations. But when she meets with sales, they say deals still aren’t moving. What challenge of B2B marketing could explain Maria’s challenge?
- Reliance on last-touch attribution
- Lengthy sales cycles
- Data privacy changes
- Systems incompatibility
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “LinkedIn Marketing Measurement Certification” page.
correct answer is:
Lengthy sales cycles
Thank you for helping us update the right answer.