Maria knows her B2B campaign needs to target multiple stakeholders in her buyer’s organization. Specifically she wants to target Martech leads and IT professionals. Which of the following categories do these buyers belong to?

Question: Maria knows her B2B campaign needs to target multiple stakeholders in her buyer’s organization. Specifically she wants to target Martech leads and IT professionals. Which of the following categories do these buyers belong to?

  • Strategic Decision Makers
  • Practitioners
  • Technical and Data Experts

The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “LinkedIn Marketing Measurement Certification” page.

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