Question: Raj is reviewing his company’s B2B campaign results. He notices a strong click-through rate on their sponsored posts and wants to report this as proof the campaign is a success. What advice would you give him?
- If CTR is high, you don’t need to check other funnel stages.
- Click-through rate is valuable, but one metric alone doesn’t show the full impact of the campaign.
- Top-of-funnel success guarantees eventual pipeline growth.
- CTR is the only metric that matters; it directly proves ROI.
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