Question: Maria is running an awareness campaign and wants to see how it’s performing. Which of these metrics is the most meaningful for this type of campaign?
- Click-Through Rate (CTR)
- Reach
- Dwell time
- Revenue Won
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “LinkedIn Marketing Measurement Certification” page.
