Question: Alex knows her B2B campaign needs to target multiple stakeholders in her buyer’s organization. Specifically she wants to increase brand awareness with marketing managers and project managers. Which of the following categories do these buyers belong to?
- Technical and Data Experts
- Strategic Decision Makers
- Practitioners
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “LinkedIn Marketing Measurement Certification” page.
