Question: Andre has made a career move from B2C to B2B marketing. He has learned that there are now several stakeholders he needs to consider as part of the buyer group, including CMOs and VPs of his target audience companies. Which of the following categories do these buyers belong to?
- Technical and Data Experts
- Practitioners
- Strategic Decision Makers
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “LinkedIn Marketing Measurement Certification” page.
