Question: Lucas wants to benchmark his new campaign against his previous campaigns. In particular, he wants to know how many unique users saw his content. Which of the following metrics will tell him that?
- Cost per conversion
- Open rate
- Cost
- Reach
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “LinkedIn Marketing Measurement Certification” page.
