Question: Eliza wants to know how confident she can be in her latest ad campaign’s success. After conducting an experiment with LinkedIn’s tools, she notices a very low p-value. What does a low p-value tell Eliza about her campaign’s results?
- A low p-value indicates that the test was not statistically significant.
- The low p-value means she should not trust the results and needs to repeat the experiment.
- The low p-value suggests that the campaign’s success is highly likely due to the ads themselves and not random chance.
- A low p-value shows that random chance is the main reason behind the campaign’s performance.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “LinkedIn Marketing Measurement Certification” page.
