Question: A skincare brand selling in the Amazon store wants to improve customer retention and product satisfaction. Which metrics should they monitor to inform their strategy?
- Site traffic volume and new-to-brand percentage
- Repeat purchase rate and review count
- ROAS and product discovery rates
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Amazon Ads Foundations Certification” page.
