Question: Charlie is working to improve the Quality Score of a Google Search ad by improving his expected click-through rate (eCTR). Which of the following actions might improve Charlie's eCTR?
- Including keywords in his ad text
- Decreasing the bid for the ad
- Improving the speed of his website
- Cloning the ad multiple times
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads Search Certification” page.
