Question: Based on the data below, which is the most effective advertising campaign?
- Campaign 1 because it has a greater return
- Campaign 1 because it drove more leads
- Campaign 2 because it has a greater return
- Campaign 2 because it drove more leads
or
- Campaign 1 because it drove more leads
- Campaign 1 because it has a lower lifetime value
- Campaign 2 because it has a greater return
- Campaign 2 because it has a higher CPA
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “HubSpot Digital Advertising” page.
