Question: Which of the following is an example of a brand halo conversion?
- A customer clicks on a vendor’s sponsored ad for tennis shoes and then purchases those shoes.
- A customer clicks on a vendor’s sponsored ad for tennis shoes, and then purchases dress shoes from that vendor.
- A customer clicks on a vendor’s sponsored ad for tennis shoes but does not make a purchase.
- A customer clicks on a vendor’s sponsored ad for tennis shoes, and then purchases tennis shoes from a different vendor.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Amazon Sponsored Ads Certification” page.
