In which of the following situations should an advertiser consider using automated bidding?

Question: In which of the following situations should an advertiser consider using automated bidding?

  • to optimize bids on both Sponsored Product and Sponsored Brand campaigns, toward sales efficiency
  • to optimize bids on Sponsored Brand campaigns, toward brand awareness
  • to optimize bids on Sponsored Brand campaigns, toward sales efficiency
  • to optimize bids on Sponsored Product campaigns, toward brand awareness

The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Amazon Sponsored Ads Certification” page.

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