Exam Name: Amazon Ads Retail Certification
Exam URL: https://advertising.amazon.com/academy/student/path/1523/amazon-retail-for-advertisers-certification
- What is the name of the self-service portal that Amazon.com sellers use to create listings, manage orders, and correspond with customers?
- Which of the following actions can vendors complete in Vendor Central?
- Agency professionals must contact Amazon to request access to their clients’ Seller Central accounts.
- Jane runs a small business which sells a low volume of handmade blankets that are shipped to Amazon.com customers in custom packaging. Which of the following would be the best fulfillment solution for Jane’s business?
- How can Amazon.com vendors provide access to their advertising agency so that they could help manage sponsored ads campaigns and Stores?
- Which of the following tools can be used to identify and fix listing issues affecting discoverability, product detail page experience, and customer returns?
- If you have a product you want to sell that already exists on Amazon.com, it must match to an existing product detail page.
- Which of the following components of retail readiness could negatively affect campaign performance?
- The ____ program is a business opportunity for entrepreneurs to launch and operate their own package-delivery businesses.
- Which of the following fulfillment solutions is available to vendors, rather than sellers, who sell on Amazon.com?
- Which of the following delivery options provides ultrafast delivery on groceries and household essentials?
- Organique is a successful Amazon.com seller looking for a fulfillment solution that can help offload some of their current storage, shipping, and customer service responsibilities. Based on this information, which of the following fulfillment options should Organique select?
- Amazon retail can help brands connect with customers and help guide their shopping experience from discovery to purchase.
- Where can a seller manage their weekend delivery times for their Amazon.com products?
- _____ lets you communicate with Amazon.com customers via email or Seller Central. The service uses encrypted email addresses for both customers and sellers and is the only approved method for communicating with customers on Amazon.com to complete orders or to respond to customer service questions.
- Vendors should connect with their Amazon vendor manager to learn more about shipping and inventory solutions they may be eligible for.
- Style, color, and size are examples of _____, when referring to products listed on Amazon.com
- What is the Amazon.com version of a SKU (Stock Keeping Unit) that is used to identify unique products listed on Amazon.com?
- _______ is a tool that brands can use to launch email marketing campaigns to their followers on Amazon.com.
- Which business component is managed by vendors in Vendor Central?
- Which of the following is a paid subscription service that gives customers access to additional services on Amazon.com such as fast, free shipping, and exclusive deals?
- Which of the following resources are available to Amazon.com sellers on Seller University?
- Which of the following last mile delivery options helps ensures delivery to a secure location?
- Variable closing fees, FBA fees, Amazon Ads fees, high-volume listing fees, and refund administration fees are examples of what type of fees for Amazon.com sellers?
- The ____ represents key insights that impact customer satisfaction including; first contact resolution rate, average response time, and customer service rating.
- Which of the following two options are available when adding product listings through Vendor Central?
- Which of the following programs provides sellers with the opportunity to sell to other businesses through Amazon.com using a specialized suite of tools and features to enable B2B selling?
- The variation format that features a display of swatch images instead of a drop-down menu is known as a _____?
- How could an Amazon.com seller benefit from the information found under the Performance section of the navigation bar on Seller Central?
- John is a current seller on Amazon.com who wishes to take advantage of additional protective measures that can help manage listings, report violations, and monitor progress of their protection stats. Which of the following programs could John use?
- Which type of selling partner sells products to Amazon directly, which are then sold by Amazon on Amazon.com?
- In order to register in Amazon Brand Registry, a selling partner must have which of the following?
- Where can Amazon.com sellers access Seller University?
- An Amazon.com seller wants to look for answers to queries on Seller Central. Where should they navigate to?
- Organique is a beauty company selling products on Amazon.com and uses their own resources to fulfill orders. Which of the following best describes Organique?
- What is the minimum number of customer reviews a product should have to be considered retail ready?
- Which component of Seller Central provides high-level insights into various aspects of your Amazon.com retail business, including summaries of recent orders or payments, performance metrics, and selling notifications?
- ____ is a paid program for sellers where Amazon takes care of customer service on your behalf for your self-fulfilled orders.
- Ana is checking their client’s product detail page for retail readiness. Which of the following issues should be flagged as needing improvement to be considered retail ready?
- Jane wants to use the A+ Content Manager to add rich content to product detail pages. What section of Vendor Central should they navigate to?
- Which of the following factors should be considered by a seller when selecting an Amazon.com selling plan?
- Which of the following is a paid service that gives Amazon.com sellers access to a designated Amazon account manager?
- In order to be eligible to sell products through Vendor Central, products must have a registered trademark.
- How can the Product Opportunity Explorer tool help sellers prepare for a new product launch?
- Actions such as clicking through an ad to see more products offered by a brand, subscribing to a newsletter, or following a brand on social media are examples of customer engagement that promotes long term-brand recognition and loyalty.
- What type of access must be granted for an agency to be able to view and edit Store names as well as use the Stores builder tool within Seller Central?
- How does Vendor Central use the information from the product catalog to help with business operations?
- Which of the following describes why you should monitor the performance of your sales and advertising campaigns throughout the campaign, instead of waiting until the campaign is over?
- Which of the following actions can sellers complete in Seller Central?
- Li is an Amazon.com seller who wants to sell a product that already exists on Amazon.com. Which of the following options would be the correct way to list this product?
- Which of the following is true about a product that is considered retail ready?
- Athletica Shoes sells their inventory directly to Amazon, whereas Shoez owns their inventory and uses Amazon.com to list products for sale. Which company is an Amazon.com vendor?
- Which of the following sections in Vendor Central is where you can view and download sales, inventory, and demand forecast insights?
- ____ allows U.S. based Prime members to shop directly from sellers’ online stores with fast, free delivery, a seamless checkout experience, and free returns on eligible orders.
- ____ uses the power of Amazon technology combined with brand insights to detect and help reduce counterfeits.
- Which Amazon.com selling plan gives sellers access to advanced selling tools such as, inventory management, B2B, API integrations, and bulk listings?
- Adsol, an advertising agency, needs to confirm whether their client, Organique, is presenting the Featured Offer for a specific product. Where can Adsol find this information?
- What does it mean for a product to be considered retail ready?
- All Amazon.com sellers must pay referral fees, which vary by product listing, in addition to selling plan fees.
- Maria runs a boutique clothing store in New York, and showcases their in-store inventory on Amazon.com. Maria provides same-day delivery to customers by utilizing Amazon Flex Driver delivery partners. Which shipping or delivery solution is Maria using?
- If you’re adding a product that’s new to Amazon.com and does not match an existing product listing, you’re required to have a Global Trade Item Number (GTIN).
- Which type of product variation includes unique product details in the product detail page title?
- Advertising agencies are allowed to create Seller Central accounts on behalf of their clients who sell on Amazon.com, if they are able to provide the correct documentation.
- Which Vendor Central tab allows you to update bank account, tax detail, warehouse, and return addresses?
- ______ is a partnership between Amazon and local businesses to provide free and secure locations to deliver and pickup Amazon packages.
- Which of the following statements accurately describes the Amazon Business Seller Program?
- Maria is responsible for managing a system integration for their client who sells as a vendor on Amazon.com. Which platform will Maria need access to in order to manage their client’s system integration?
- Which of the following could be considered a challenge when launching a new product?
- Which of the following is a customer engagement tool available on Seller Central?
- ____ is Amazon.com’s drop ship program, where vendors ship directly from their warehouse to the customers.
- Which of the following correctly describes the benefits of Amazon Business to selling partners?
- Kitchen Smart is a vendor who has an agreement with Amazon.com to allocate a small part of their warehouse to be used as an Amazon.com fulfillment center to fulfill Amazon.com orders. Which vendor fulfillment program is Kitchen Smart apart of?
- Where on Vendor Central can vendors update product costs?
- Jane, a seller on Amazon.com, delivers products to customers directly from their own warehouse. Jane wants their products to be visible when shoppers select the Prime filter during their search process. Which fulfillment option should Jane use?
- Richard is a seller on Amazon.com that wants to use the Product Opportunity Explorer to explore consumer demand for new product ideas. Which tab in Seller Central can this tool be found?
- In the Fulfillment by Amazon (FBA) model, sellers pay storage and fulfillment fees including; long-term storage fees, unplanned services fees, and returns processing fees.
- Which type of selling partner must be invited to sell on Amazon.com?
- Customer engagement refers to the quality of the connection between brands and customers, as well as the relevance of the message and the inspiration it sparks in customers to take action.
- Jane is a new seller on Amazon.com who wishes to keep monthly expenses low. They estimate to sell less than 40 products a month, and only needs access to basic listing and order management tools. Which selling plan should Jane choose?
- Li is an Amazon.com seller and is getting ready to launch a new product on Amazon.com. Which tool or feature can they use to learn more about their customers?
- Fulfillment by Amazon shipments can be managed in the Inventory tab of Seller Central.
- Paulo recently launched a Sponsored Products campaign to help boost sales of a new product. The only product in the campaign has just lost the Featured Offer. How will this affect the campaign?
- A(n) ______ is a planned and organized effort to release a new product for sale.
- Which of the following documentation is required and must be submitted to create a Seller Central account?
Hi can you please update the questions and answers here some of them don’t have answers . Thanks
Hello,
The questions and answers are updated.