Question: Which of the following statements about private marketplaces (PMPs) are true?
- PMPs are invitation-only marketplaces.
- PMPs allow advertisers broader access to third-party supply.
- PMPs leverage Amazon’s header-bidding integrations.
- PMPs extend the benefits of programmatic to specific publisher buys.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Amazon DSP Certification” page.
