Why is a call to action (CTA) not allowed in the custom image of a display ad with e-commerce creative?

Question: Why is a call to action (CTA) not allowed in the custom image of a display ad with e-commerce creative?

  • CTAs are not allowed in ads that appear off Amazon
  • CTAs are not allowed in display ads
  • The custom image should not duplicate information that is in the e-commerce section

The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Amazon DSP Certification” page.

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