Question: In the Keyword Gap tool, why might you use the “Missing” feature first between your brand and a competitor?
- To see which keywords you and your competitor are both ranking for
- To automatically add competitor keywords to your content plan
- To identify branded keywords related to your own business
- It shows what keywords they are ranking for that you aren’t, so you can build a keyword strategy around them
Explanation:
In the course, the “Missing” filter in the Keyword Gap tool is used to identify keywords that your competitor ranks for but your site does not. This is a powerful way to uncover content opportunities, especially informational keywords you can target to close the gap and strengthen your content strategy.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Content Toolkit Crash Course” page.
