Question: When selecting media outlets, what is the best practice for creating your list?
- Start small and let AI select a high-impact mix of outlets
- Select all available outlets to maximize reach
- Manually review every outlet before selecting any
- Only select outlets with an AI trust score above 90
Explanation:
The course recommends starting with a smaller, focused set of outlets instead of selecting all available ones. The AI PR Toolkit can automatically choose a high-impact mix of media outlets, which serves as a strong starting point for outreach and keeps personalization manageable.
The transcript specifically advises against selecting every outlet because each selected outlet requires personalized outreach, and suggests using the AI selection feature to choose impactful outlets.
The other options are incorrect because:
- You don’t need to manually review every outlet before selecting.
- Selecting all outlets is discouraged.
- There is no rule requiring an AI trust score above 90.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “AI PR Toolkit Crash Course” page.
