Question: A journalist receives dozens of pitches every day. What makes a pitch angle more likely to get covered?
- It includes a press release attachment
- It is sent first thing in the morning, before other pitches arrive
- It is relevant to the journalist’s beat and makes a compelling, specific story case
- It is sent from a verified domain with high authority
Explanation:
The course stresses that journalists are busy and receive many pitches daily, so a pitch is more likely to succeed when it is highly relevant to what the journalist covers and presents a clear, compelling story angle tailored to them.
The training explains that you must ensure the pitch is interesting, relevant to the journalist and topic, and clearly communicates strong key points to capture attention.
The other options are incorrect because:
- Timing alone does not guarantee coverage.
- Domain verification helps sending emails but doesn’t make the story newsworthy.
- Including a press release alone does not increase coverage without a strong angle.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “AI PR Toolkit Crash Course” page.
