Question: A non-endemic advertiser’s previous reliance on linear TV and print advertising wasn’t effectively connecting with digital-first shoppers or creating clear paths from online research to dealership visits. What should they do?
- Continue with linear TV and add display advertising to complement existing print campaigns, extending reach beyond their traditional formats
- Implement a full-funnel video strategy starting with Streaming TV for awareness, followed by remarketing and Interactive Video Ads for dealership connections
- Shift budget entirely to IVA with location-based targeting only
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Amazon Video Ads Certification” page.
