Question: Ted is new to conversion rate optimization but is eager to get started. Which of the following steps should be his first priority?
- Analyzing what businesses in the same industry are doing
- Implementing an A/B test on the homepage
- Using data and user feedback to identify areas of opportunity
- Creating a hypothesis to test based on his preferences
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Conversion Optimization Certification Exam” page.