Question: Claudia has been working on improving the mobile experience for UplandHut. The owner of UplandHut is interested in quantifying the impact that Claudia's work has had. Claudia knows that one way of doing this is to calculate the relative mobile conversion rate (rel mCvR). How can Claudia calculate rel mCvR for UplandHut?
- By dividing the mobile conversion rate by the desktop conversion rate
- By dividing the desktop conversion rate by the mobile conversion rate
- By multiplying the mobile conversion rate by the desktop conversion rate
- By multiplying the desktop conversion rate by the mobile conversion rate
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Conversion Optimization Certification Exam” page.
