Question: Rachelle is new to conversion rate optimization but is eager to get started. Which of the following steps should be her first priority?
- Using data and user feedback to identify areas of opportunity
- Implementing an A/B test on the homepage
- Speaking to the developer team about implementing changes
- Creating a hypothesis to test based on her preferences
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Conversion Optimization Certification Exam” page.
