Question: Stuart is in the market for a rain coat. He did a Google search and clicked a link to an outdoor clothing site named CoverUp.com. What must the site marketer for CoverUp.com do to make a good first impression of the site on Stuart?
- Display a video window of products in use
- Display all their products on the home page
- Display their most popular products on the home page
- Provide a very welcoming experience for him
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Conversion Optimization Certification Exam” page.
