You’re entering a second-price auction for sports inventory. You’re the highest bidder and bid $5.00. The second-highest bidder bids $4.00. As the auction winner, what will you pay for these impressions?

Question: You’re entering a second-price auction for sports inventory. You’re the highest bidder and bid $5.00. The second-highest bidder bids $4.00. As the auction winner, what will you pay for these impressions?

  • $5.01
  • $5.00
  • $4.00
  • $4.01

The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Display & Video 360” page.

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