Question: What are two bidding strategies that you can use in your Standard Shopping campaign? Choose two.
- Viewable cost per impression (CPM)
- Maximize conversion value
- Target return on ad spend (tROAS)
- Enhanced cost-per-click (eCPC)
For the EN-GB exam version, the answer options are as follows:
- Enhanced cost per click (eCPC)
- Maximise conversion value
- Viewable cost per impression (CPM)
- Target return on ad spend (tROAS)
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “AI-Powered Shopping ads Certification” page.
