Question: What’s the purpose of products groups in a Shopping campaign?
- Product groups are used to specify which products from your feed you want to advertise in each campaign.
- Product groups are predefined themes that you can select in each of your campaigns.
- Product groups are keywords that are defined by categories you can select in each of your campaigns.
- Product groups are remarketing lists that you want to advertise in each of your campaigns.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “AI-Powered Shopping ads Certification” page.
