Question: How does HubSpot use UTM parameters to categorize traffic to your website?
- Any visitor coming to your website using a URL with UTM parameters is filtered out of your HubSpot analytics.
- Any visitor coming to your website using a URL with UTM parameters will be filtered into their corresponding traffic sources in HubSpot.
- Any visitor coming to your website using a URL with UTM parameters will be attributed to a visit to your site from Google.
- Any visitor coming to your website using a URL with UTM parameters will be converted by HubSpot into a contact record.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “HubSpot Inbound Marketing Optimization” page.
