Question: Which of the following are best practices when setting up your campaign?
- Each campaign represents a specific audience you are targeting.
- Add 3 – 5 images per ad group.
- Start with low bids and low daily budgets.
- Limit site and device exclusion at launch, and optimize after based on key performance indicators.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Microsoft Advertising Display & Video Certification” page.
